Hi, my name is Lera!
A UX/UI and product designer based in Vilnius.
Passionate about crafting thoughtful, human digital experiences.
I love working with startups and designing with real people in mind.
🌿 My Path Into Design
I didn’t start with pixels or wireframes, I started by creating environments for people to thrive. As the founder of a games incubator, I focused on building experiences that supported creative teams and helped ideas grow. That’s where I fell in love with design that puts people first.
This led me to product design, where I could combine research, creativity, and empathy to build tools that make digital life feel easier, more intuitive, and even a little more fun.
🎯 My Approach
My design process is guided by empathy and fueled by curiosity.
I focus on:
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Human-first UX thinking – I dive deep into user motivations, emotions, and behavior
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Clear, thoughtful UI – I create interfaces that are both intuitive and visually calm
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Collaboration & iteration – I work closely with product teams, test ideas early, and refine fast
Whether I’m designing a social app or a team alignment tool, I believe great design always starts with listening.
🎓 My Background
Todayy
2024-2025
Gamedev Camp
2020-2024
Working on Todayy, a social app for spontaneous meetups, was where I first stepped fully into the UX/UI space. I led user research, translated insights into features, and helped shape the product experience from the ground up. That hands-on work deepened my commitment to human-centered design and showed me how strategic design can create meaningful digital connections.
My journey into UX/UI design started with Gamedev Camp, a game development incubator I co-founded. I worked closely with early-stage creative teams, focusing on visual communication, team alignment, and user-focused storytelling. Helping people collaborate better through design sparked a deeper interest in how thoughtful digital experiences can empower and support creative work.